Local SEO for the Non-Techie Boomer: Getting Found by Nearby Customers

You’ve built a great business—your customers love you, word-of-mouth is strong, and your service is second to none. But in today’s digital-first world, having a strong local reputation isn’t enough if people can’t find you online.

If you’re a Baby Boomer business owner who’s not exactly “tech-savvy,” don’t worry. Local SEO (Search Engine Optimization) doesn’t have to be confusing or complicated. With a few simple steps, you can help ensure that when someone nearby searches for your product or service, your business shows up at the top of the results.

Here’s a clear, jargon-free guide to getting found online—without needing a degree in computer science.

1. Start With Your Google Business Profile

Why it matters:
This is the most important step. When people search for businesses like yours—especially “near me” searches—Google shows them listings from Google Business Profiles (formerly Google My Business).

What to do:

• Visit google.com/business and claim or create your listing.

• Fill out every section: name, address, phone number, website, hours, services, and photos.

• Double-check that your business information is accurate and matches what's on your website and social media.

• Ask happy customers to leave a review. A few good reviews can do wonders for your visibility.

2. Make Sure Your Website Has Your Location

Why it matters:
Google needs to know where you are to connect you with local searches.

What to do:

• Add your address and service area on your website homepage and contact page.

• Include phrases like “serving [City Name] since 1985” or “located in the heart of [Neighborhood].”

• If you don’t have a website, consider setting up a simple one using user-friendly platforms like Wix or Squarespace.

3. Use Simple, Clear Keywords

Why it matters:
When people search, they type phrases like “best tailor near me” or “plumber in Sarasota.” Your goal is to have your website and listings match what they’re searching for.

What to do:

• Include the name of your service and your location in your page titles and descriptions.
  Example: “John’s Shoe Repair – Trusted Cobbler in Asheville, NC”

• Use natural language that reflects how people talk and search. No need to overthink it.

4. Be Consistent Across All Online Listings

Why it matters:
If your business is listed under slightly different names or addresses across the web, Google gets confused and may not rank you as highly.

What to do:

• Check directories like Yelp, Facebook, YellowPages, Apple Maps, and Bing Places.

• Make sure your name, address, and phone number (called your “NAP”) are exactly the same everywhere.

• Use a spreadsheet to keep track if needed—it helps more than you think.

5. Use Photos to Show Off Your Business

Why it matters:
Photos help people trust your business and show that you're active and real. Google also favors profiles with regular photo updates.

What to do:

• Upload clear, recent pictures of your storefront, products, happy customers (with permission), and your team.

• Add new photos regularly—once or twice a month is great.

• You don’t need a fancy camera—your phone will do just fine.

6. Keep Reviews Flowing

Why it matters:
Reviews are today’s version of word-of-mouth. They help your rankings and your reputation.

What to do:

• Politely ask satisfied customers to leave a review on Google or Facebook.

• Make it easy: send them a direct link or include it on a business card or receipt.

• Respond to every review—positive or negative—with gratitude and professionalism.

7. Don’t Stress About Algorithms—Focus on Being Helpful

Why it matters:
SEO can feel overwhelming with talk about keywords, backlinks, and algorithms. But at its core, it’s about showing up for people in your community who are looking for what you offer.

What to do:

• Keep your online information up-to-date.

• Be responsive to messages and reviews.

• Share tips, updates, and special offers on your website or social media.

In Conclusion: You Don’t Have to Be a Tech Expert to Win at Local SEO

You already know how to run a great business. Local SEO is just the digital extension of that same personal touch and community connection. By taking a few simple steps—most of which you can set and forget—you can make sure your business gets found by the people who are already looking for what you do best.

Remember: it’s not about beating the internet. It’s about helping your neighbors find their way to your front door.